We’ve introduced a set of enhancements to Competitor Monitoring that make this capability even more powerful. By making Salesforce the system of record for synced users, you’ll save time on user management and security while eliminating user redundancy. Pardot and Salesforce are becoming even more closely aligned — and we’re thrilled to announce a new Salesforce connector that has no impact on your Salesforce API limits when prospect records sync between Pardot and Salesforce. Simplify workflows for marketing users. Now, you have the ability to select cumulative scoring on Email Opens (this adjusts the prospect’s score every time an email is opened), or you can choose to score only on the initial open. We’ve enhanced a few things on the B2B Marketing Analytics dashboards so that you get the right information when you need it. The GoToWebinar connector now supports Recorded webinars (formerly known as Simulated Live webinars) in addition to the Standard and Webcast webinars that you’re used to. Federal regulations require that certain types of institutions keep a record of all emails sent over the past five years, including the content of each email and every email recipient, in the event of an audit. Get More Insight from Engagement History Also, you have more control when you copy an A/B test, with the option to copy either version or keep both. It will also allow users to automatically access new product enhancements without having to manually extend their connector user’s profile, as permissions will be added to the permission set as enhancements are released. You can now customize and translate the prospect resubscribe messaging that appears on your Pardot forms. All Sent Automated Emails View in Sent Emails Table We also improved email reporting and made it easier for you to recalculate your own send email statistics. Save time thinking of elaborate descriptions for your API names, and use what makes the most sense. Unlike Pardot Score, Behavior Score looks at a prospect’s engagement in terms of ‘ready to buy’ behaviour, taking into account what Pardot activities led other prospects to convert at various stages. New Permission Sets in the Pardot AppExchange Package More flexible options for the custom reply-to field on Pardot List emails and templates. This can be as a manually entered field or as a formula field. Finally, we’ve moved the main menu navigation bar from the top to the side of the page, removed text from top level items, and made each icon change color when a user hovers over it. New features put more power in the user’s hands, including more secure domains, and other enhancements. Explore Engagement History Data on Leads and Contacts See Engagement Activities on List Email Records Add to Prospect Lists and Engagement Studio Programs from Records and List Views A small but potentially mighty enhancement. You can continue to use IE11 after the retirement date, but Pardot can’t guarantee support for all features. This exposes a number of objects and fields for mapping to Pardot that were previously not available, including the Individuals object. Page Action Wildcards C:\Users\user\AppData\Local\Microsoft\Internet Explorer\Recovery\High\Active\RecoveryStore. We will automatically register an open if a link is clicked in the email, even if the prospect did not load the images. Once enabled, Salesforce User Sync will detect when Salesforce users are added, removed, or modified and will mirror those changes in Pardot within 10 minutes. Now you can try out a new, standardized version of the Pardot API. Follow the Path to Easier B2B Marketing Analytics Setup Previously, when users added leads, contacts, or person accounts, they were sent to the Leads or Contacts home pages, taking them away from the campaign details. Plan and test configuration changes before you implement them in your Pardot production account with the new Developer Sandbox for Pardot. They can quickly navigate between records or act on related records. New Email Recency and Frequency Rule Types for Dynamic Lists Your sales reps don’t have time to dig around for the information they need. Make Pardot Credentials More Secure B2B Marketing Analytics Email Template Dataset The LinkedIn Social Posting Connector API is updated to include improved image posting and reporting on personal page links and comments. Previously, every snippet’s API Name had to be unique. In the past, some objects in Salesforce weren’t able to sync back and forth with Pardot, like cases and activity history. You can view all other email engagement metrics regardless of the send date. Find updates throughout Pardot’s analytics offerings, including tuning options for Einstein Attribution, clearer B2B Marketing Analytics dashboards, and a beta feature that helps you sync custom fields. The legacy B2B Marketing Analytics app is retiring with the Spring ’20 release (February 2020), and its dataflow and datasets will stop updating. Einstein Behavior Scoring is coming to Pardot. The View-only setting will be particularly useful for those Users who should only be able to view Reporting and have no Create/Edit access. As a part of our continued effort to make email testing more realistic, we’ve made some improvements to our test email process. This will ensure that clients can keep a record of all emails sent from Pardot and can quickly access all email communication, if needed. We improved the Salesforce-Pardot integration in several big ways, including easier-to-navigate settings, a brand-new setup assistant, and more control over which assets and prospects your users have access to. The Dip & the Myth of the “Failed Implementation”, Fixing the State/Country Mismatch Between Salesforce & Pardot, When Fear Stops Pardot Pros in Their Tracks. Explore Factors That Determine Behavior Scoring Simplified Email Saving I’m a certified Pardot consultant & Salesforce MVP with 8+ years on the platform. Along with Connected Campaigns, prospects associated with Pardot campaigns can now sync to connected Salesforce campaigns as campaign members. Pardot clients have seen: 25% reduction in sales cycle. Pardot allows your sales reps to add and remove prospects from nurturing lists right from within Salesforce. Pardot is now certified with Financial Services Cloud! This functionality is available for Pardot accounts with HML enabled. 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